John Peek, PhD from Fertility Associates explains how your hormones influence ovulation and your menstrual cycle.

“We’re absolutely over the moon with your product”

We do get an occasional email with the success stories from our clients using ovulation tests. Chrissy agreed for us to share her story on our blog:

I just wanted to let you guys know that we are absolutely over the moon with your product and are 20 weeks pregnant. The ovulation test kit proved to be fabulous – the first time we got a positive result (which took a number of months) we managed to conceive. We conceived naturally and had great pleasure telling our fertility specialist we no longer needed him!

I have recommended your product to many others.

Kind regards,

Chrissy Ford

This is an info-graphic on how your menstrual cycle and ovulation affect your moods.

There is a favourite scene in “Dirty Dancing” where Baby (played by Jennifer Grey), after hours of practice, achieves the perfect “mambo” with her dance instructor, Johnny (Patrick Swayze). The audience is transfixed as Baby gyrates, pivots, and shimmies with an unprecedented allure. The magnetism in that scene is so palpable that it transcends the screen. What if I told you that this unspoken charisma has roots deeper than the mere aesthetics of a well-executed dance routine? What if the secret lies in a synchrony of dance and the rhythm of fertility?

This beguiling theory is not a product of Hollywood fiction. It finds backing in real, empirical science, courtesy of a study carried out by Bernhard Fink and his colleagues at the University of Göttingen, Germany. The research paints a vibrant picture, one where the dance floor becomes an evolutionary stage of sorts, and the entrancing rhythm is interlaced with the woman’s fertility cycle.

You might wonder, “How can someone infer fertility through dance?” It’s not as if ovulating women don glow-in-the-dark shirts declaring their fertility status. But nature has subtler ways of signalling. The study in question revolves around a simple yet potent premise: Women, in their most fertile phase, dance more attractively.

The study filmed 48 female students, aged between 19 and 33, as they danced to the drum track of a Robbie Williams song or walked towards and away from a camera. This was done once during the women’s most fertile phase of the month and once during a less fertile time. The clever twist? The videos were edited to display only the silhouette of each dancer, effectively erasing any visual cues beyond movement itself.

With these cues eliminated, the male audience could no longer rely on factors like physical appearance, clothing, or facial expression. What remained was a ballet of shadows, wherein the dancers’ fertility was encoded in their moves.

The result? Men, when shown these videos, were consistently most attracted to the dancers at their fertility peaks. The high fertility dance, stripped down to its essential movement, seemed to hold a captivating appeal. It was as if the men, oblivious to the subtleties of the menstrual cycle, were instinctively drawn to these silhouettes in motion, their attraction guided by a primordial compass.

The question arises, what changes in the women’s movements during this fertile phase that makes them more appealing? Is there an added vivacity, a hint of boldness, or perhaps a subliminal signal being broadcasted? While the study did not delve into the specifics, it opens a fascinating portal into a realm where evolution and dance entwine, where the primal code of attraction is etched into the tempo of a woman’s movements.

While it’s fascinating to consider the subtle ways in which our bodies might communicate fertility, ovulation is a complex biological process, and the only reliable way to determine whether it’s occurring is through scientifically validated methods such as ovulation tests.

These tests, available on our website, are designed to detect the surge of luteinising hormone (LH) in a woman’s body, which typically occurs 24 to 36 hours before ovulation. While they might lack the charm of a rhythmic dance, their accuracy is undoubtedly far superior! ;)

The Fink study merely reminds us that sometimes, the dance floor isn’t just about the music and the moves; it’s about the rhythm of life itself. But when it comes to determining ovulation and fertility, trust the rhythm of science instead. After all, while nature may write the script, it’s science that translates it into a language we can trust with confidence.

Accuracy of ovulation test strips compared to women

A stark contrast in ovulation prediction accuracy: A mere 12.7% of women can accurately guess their ovulation timing, while ovulation strips hit the mark with a striking 94% accuracy.

You’d think that something as fundamentally physiologically important as ovulation would be easy to pin down. You’d imagine that we would have developed some kind of innate, biological compass to keep us on track. And yet, a recent study from Tufts University, Boston, USA has revealed a surprising truth: many women, it seems, are wildly off the mark when it comes to guessing their ovulation timing.

A staggering 87.3% of women, the study found, were unable to accurately identify the timing of their ovulation. This instinctual misstep isn’t just a little off — it’s way off. The fertile window is up to five days leading to ovulation, but only a smidge over half of women managed to estimate their ovulation within that window. When we narrow down to the peak fertility period, the percentage falls to a meagre 27. It’s like trying to hit a dartboard blindfolded; a select few will get lucky, but most will miss the target entirely.

Yet there’s a tool that can level the playing field. A secret weapon that is as accurate as a blood test or an ultrasound — ovulation strip tests. They’re simple, they’re reliable, and they’re easy to use. And unlike the lottery of your intuition, they don’t leave it up to chance. By using an ovulation strip test, you can know for certain when you’re at the peak of fertility in your cycle.

Don’t let intuition fool you. Don’t miss the peak of fertility in your cycle. Order the ovulation strip tests today! After all, why would you take a guess when you could know for sure?

Ovulation tests stress

The journey to conception can be a path of joy, discovery, and, unfortunately, sometimes stress. But what if there was a way to give you some more control alleviate some of that stress? What if there was a tool to make that journey smoother and more navigable? Discover home ovulation tests.

Contrary to some beliefs, home ovulation tests aren’t just about determining the right time for conception; they can also play a significant role in giving you sense of control when trying conceive, and this, in turn, can help stress.


In a world where we are constantly striving for control, understanding, and predictability, it’s fascinating to see how a simple tool like an ovulation test can provide comfort and assurance. The researchers didn’t stop at just concluding the tests weren’t stress-inducing; they went on to highlight the added benefits the tests provide. Read more

Have you ever wondered why the color red is so alluring? Why does it seem to exude an irresistible charm that draws attention like a magnet? The answer lies in the fascinating world of human psychology and behavior, particularly in relation to female ovulation.

Researchers have found compelling evidence suggesting that women tend to wear red during ovulation. This theory is based on the premise that the male brain is particularly stimulated by this vibrant color, as reported by Medical Daily.

The color red has long been linked with sexuality in human society. However, it’s only recently that the scientific community has started to delve into why this is the case and what effect the color has on the human brain. Andrew Elliot, a professor of psychology at the University of Rochester, explains, “It’s fascinating to find that something as ubiquitous as color can be having an effect on our behavior without our awareness.”

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